Scotch is drunk at momentous occasions – birth, death, and everything in between. 
Whisky is taken at the thresholds of time – whisky is present for us as we enter this world, and when we leave it.
Scotch is present at the death of an old year and the birth of the new. At the threshold between the old year and the new, we respectfully stand. As the clock strikes Midnight, we lift a glass of UISGE BEATHA – the Water of Life, to our lips, and heralding the future with Whisky, we drink a toast to the New Year. 


We are purified by copper and fire. 
Champagne is frivolous life, Brandy contains a whiff of death, Scotch embodies the powerful strength of life.